Marketing expert Dave Bodle offers tips on developing listening skills and knowing how to ask questions. Noting that we have two ears and one mouth, he urges us to use them accordingly, following the 70/30 rule for listening/talking.
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Sending personal e-mails with short subject lines, concise messages and bullet points should be part of a strategy for marketing your business.
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A family travel expert discusses the boom in multigenerational family vacations tied to milestone events like birthdays, anniversaries and graduations.
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Three new trade shows debuting this year in the Midwest, South and New England mirror the growing trend toward regional shows in the group travel industry.
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Get ahead of the game and book your trips a year in advance, offering a variety of trips at various price levels and lengths to fit the budget and schedules
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Success doesn’t end when a new customer is gained. Here we look at best practices for customer retention long into the future.
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To make a difference you have got to know all the deciding factors of the situation. If the decision-makers, especially the most powerful, feel that all the competitors have enough safety built-ins, then Volvo does not have an advantage. If the boss feels service is an extravagance, then Nordstrom will seem expensive.
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Step one in handling any objection is to ensure that you are not surprised, and therefore, perhaps defensive. Work with your marketing department or find a veteran rep that can help determine the top five objections you may be facing. Research! Put yourself in your customer’s shoes and ask what might be undesirable about the proposed solution.
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