Multigenerational travel, fueled by the demographics and psychographics of today’s baby boomers and societal trends, is a major growth market. Family members are traveling together to destinations throughout the country and around the globe.
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FOLLOWING ARE ANSWERS from Leisure Group Travel readers who responded to the question: How are you using social media in your business?
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One of the secrets of great tours is to get your tour members actively involved in the day’s activities. Just sitting there on the coach listening to you or a step-on guide lecture them won’t do it.
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Group travelers now see local cuisine as main part of an areas cultural fabric and the distinctive foods associated with an area trigger favorable response to the places being visited.
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In competitive environments, your “A” game is standard. Use your unique strength to go above and beyond. It’s the extra touches and a “wow” experience that makes the difference between a good and great review. Gather enough great reviews, and you’ll have word of mouth working in your favor.
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rom its transition to an upscale haven to its integration of experiential elements, the resurgence of outlet shopping offers something beyond discounts
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Thanks to social media, word of mouth has been “massively amplified.” Where once talk about favorite restaurants or companies was limited to the few people around the water cooler, now millions of people can hear about an experience you had with a business.
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Yield-management computers slice and dice the demand for travel so finely that prices now differ substantially depending on the date, the day of the week and even the hour you travel. Shifting your travel plans by a few days or even a few minutes can mean substantial savings.
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