Carolyn Feimster
As always, the question for the group travel market is: what’s new?
Easy answer…outlet shopping, a perennial group favorite, has finally evolved beyond the cliché of “shop ’til you drop” to a real experience that includes much more than just shopping. Of course, shopping is still the No. 1 priority, but now, your clients are able to enjoy a more fulfilling experience, and you are able to better profit from it.
Why is outlet shopping so popular? In today’s economy, your travelers want two things: value and bragging rights. Outlet shopping clearly offers both. What started out as warehouses evolved into storefronts. Merchandise that was once last season has evolved into outlet offerings featuring current, trendy fashion. Your clients are buying value and bringing designer fashions home to impress.
