Creating Effective Ads
At the risk of oversimplification there are three things every advertiser needs to look at before beginning to create an advertisement
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Category: Expert Advice
Multigenerational Travel Statistics Shows Growth
Multigenerational travel, fueled by the demographics and psychographics of today’s baby boomers and societal trends, is a major growth market. Family members are traveling together to destinations throughout the country and around the globe.
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Social Media: A Valuable Business Tool
FOLLOWING ARE ANSWERS from Leisure Group Travel readers who responded to the question: How are you using social media in your business?
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Getting Tour Members More Involved
One of the secrets of great tours is to get your tour members actively involved in the day’s activities. Just sitting there on the coach listening to you or a step-on guide lecture them won’t do it.
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The Growing Popularity of Culinary Tourism
Group travelers now see local cuisine as main part of an areas cultural fabric and the distinctive foods associated with an area trigger favorable response to the places being visited.
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How Buyers Choose When Faced with Many Options
In competitive environments, your “A” game is standard. Use your unique strength to go above and beyond. It’s the extra touches and a “wow” experience that makes the difference between a good and great review. Gather enough great reviews, and you’ll have word of mouth working in your favor.
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The Rebirth of Outlet Shopping
rom its transition to an upscale haven to its integration of experiential elements, the resurgence of outlet shopping offers something beyond discounts
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How to Turn Customers into Advocates and Marketers for Your Brand
Thanks to social media, word of mouth has been “massively amplified.” Where once talk about favorite restaurants or companies was limited to the few people around the water cooler, now millions of people can hear about an experience you had with a business.
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Recent Leisure Group Travel Magazine Articles
- Trondheim and the St. Olav Ways: Norway’s Great Pilgrimage Destination
Discover why Trondheim is Norway’s great pilgrimage destination, from Nidaros Cathedral and St. Olav to the St. Olav Ways and Crown Regalia. - Introducing Latin Routes and Argentina
Latin Routes is a UK‑based travel specialist that focuses exclusively on Latin America, with Argentina at the heart of many of its journeys. For travellers… Read more: Introducing Latin Routes and Argentina - Hidden Religious Sites in Rome Beyond the Vatican
Explore hidden religious sites in Rome beyond the Vatican, from Santa Sabina and San Clemente to the Great Synagogue, Mosque and Portunus.
