As group travel planners, so often we come across a trip that sounds interesting and we assume our usual tour members will find it interesting also. We commit to a departure date and then embark on a marketing/sales plan – only to be disappointed at the turnout.
Read MoreMuch has been written and even more spoken about the “generations,” their impact on travel and how we should sell to each group. Purposely, we’re skipping generations X, Y and Z in this column but will address each of their unique issues in the future.
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Many hours have been spent pontificating on the baby boomer effect on travel, in particular the group travel sector. I’m not going down that path here, but a lot of us seem to be at a crossroads in our business, and everyone’s waiting for the next big thing.
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Most people buy travel insurance to reimburse themselves for plane fares and other costs if an unforeseen event, such as a medical emergency, forces them to cancel an expensive vacation. But most policies also provide coverage for unfortunate events that happen during your trip. For example, most insurance policies provide a 24 hour hotline that customers can call to rebook flights, make hotel arrangements or find ground transportation.
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While perhaps we need at least one “tried-and-true” trip on our annual calendar, I think folks look to us for new opportunities…..opportunities to spice up one’s social life, challenge our intellect, or satisfy some hidden yearning.
Read MoreDuring the trip, quite a few writers were taking pictures with their smartphones and posting those images on their blogs and websites.
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Even after 14 years of doing this, it’s still rewarding to be able to get the whole team together at one place and time.
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Following are answers from Leisure Group Travel readers who responded to our inquiry: With more international travelers coming to America than ever before, what has your business done to welcome foreign guests?
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