Category: Expert Advice

Getting Tour Members More Involved

One of the secrets of great tours is to get your tour members actively involved in the day’s activities. Just sitting there on the coach listening to you or a step-on guide lecture them won’t do it.

The Growing Popularity of Culinary Tourism

Expert Advice, Food & Beverage

Group travelers now see local cuisine as main part of an areas cultural fabric and the distinctive foods associated with an area trigger favorable response to the places being visited.

How Buyers Choose When Faced with Many Options

Expert Advice

In competitive environments, your “A” game is standard. Use your unique strength to go above and beyond. It’s the extra touches and a “wow” experience that makes the difference between a good and great review. Gather enough great reviews, and you’ll have word of mouth working in your favor.

The Rebirth of Outlet Shopping

Expert Advice

rom its transition to an upscale haven to its integration of experiential elements, the resurgence of outlet shopping offers something beyond discounts

How to Turn Customers into Advocates and Marketers for Your Brand

Expert Advice

Thanks to social media, word of mouth has been “massively amplified.” Where once talk about favorite restaurants or companies was limited to the few people around the water cooler, now millions of people can hear about an experience you had with a business.

Ten Commandments of Group Travel Buying

Expert Advice

Yield-management computers slice and dice the demand for travel so finely that prices now differ substantially depending on the date, the day of the week and even the hour you travel. Shifting your travel plans by a few days or even a few minutes can mean substantial savings.

5 Tips for Writing Prospecting Emails that Get Replies

Expert Advice

It’s tempting to meet your daily goals by blasting through as many emails as you can. That’s short sighted. It burns good leads, and it burns you out. Think instead about how you can start a timely conversation and how you can provide something valuable. You’ll find yourself having more genuine conversations and, by extension, closing more deals.

4 Essential Components of an International Marketing Plan

Expert Advice

One of the best things about online marketing is that it isn’t difficult to learn and get started using if you are willing to dedicate a little time and patience where needed.