Social Media: A Valuable Business Tool
FOLLOWING ARE ANSWERS from Leisure Group Travel readers who responded to the question: How are you using social media in your business?
Read More
Category: Expert Advice
Getting Tour Members More Involved
One of the secrets of great tours is to get your tour members actively involved in the day’s activities. Just sitting there on the coach listening to you or a step-on guide lecture them won’t do it.
Read More
The Growing Popularity of Culinary Tourism
Group travelers now see local cuisine as main part of an areas cultural fabric and the distinctive foods associated with an area trigger favorable response to the places being visited.
Read More
How Buyers Choose When Faced with Many Options
In competitive environments, your “A” game is standard. Use your unique strength to go above and beyond. It’s the extra touches and a “wow” experience that makes the difference between a good and great review. Gather enough great reviews, and you’ll have word of mouth working in your favor.
Read More
The Rebirth of Outlet Shopping
rom its transition to an upscale haven to its integration of experiential elements, the resurgence of outlet shopping offers something beyond discounts
Read More
How to Turn Customers into Advocates and Marketers for Your Brand
Thanks to social media, word of mouth has been “massively amplified.” Where once talk about favorite restaurants or companies was limited to the few people around the water cooler, now millions of people can hear about an experience you had with a business.
Read More
Ten Commandments of Group Travel Buying
Yield-management computers slice and dice the demand for travel so finely that prices now differ substantially depending on the date, the day of the week and even the hour you travel. Shifting your travel plans by a few days or even a few minutes can mean substantial savings.
Read More
5 Tips for Writing Prospecting Emails that Get Replies
It’s tempting to meet your daily goals by blasting through as many emails as you can. That’s short sighted. It burns good leads, and it burns you out. Think instead about how you can start a timely conversation and how you can provide something valuable. You’ll find yourself having more genuine conversations and, by extension, closing more deals.
Read MoreCurrent Edition
Recent Leisure Group Travel Magazine Articles
- Broadway’s Best for Leisure Groups: Something for Everyone
A roundup of productions that appeal to a broad range of interests, including Chicago, Aladdin, and Moulin Rouge! - Is Apple Invites a Game Changer for Group Travel?
If you’ve ever planned a group trip, you know it be a challenging, complex endeavor. What trips most planners up are the numerous communications, logistical… Read more: Is Apple Invites a Game Changer for Group Travel? - Road Tripping on Route 66 in Western Oklahoma
From El Reno to Elk City, the Mother Road offers travelers both time-honored attractions and new experiences set to debut in time for its centennial in 2026
