Category: Expert Advice

The Golden Sales Prospect

A good prospect has a pressing need for exactly the product or service that you are selling. He has a problem for which your product or service is an excellent solution. Or he has an opportunity that your product or service enables him to take advantage of immediately. The more urgent the need or more pressing the demand, the lower will be the customers price sensitivity or concern about the smaller details of the purchase.

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Tour Planner Finds Niche Market Success

Phyllis Stoller wanted to take a trip. As she began searching for various groups she could travel with, it was clear to her that something was missing: a market for women travelers. As a result, Stoller created one of the first women’s travel groups in the U.S., The Women’s Travel Club. Now, 18 years later, Stoller operates a business that is the price leader in affordable package tours for women and oversees all of the trips, which are designed by women for women.

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Recent Leisure Group Travel Magazine Articles