Marty DeSouto

Many of us ask ourselves “Why will they travel with us” or sometimes “What will make them want to travel with us? What destination or what components can I put in my tours that will make them want to come along?”

But, of course, when you ask your tour members what tour features they liked or why they came on one of your tours, they may tell you all the “plus” features and reasons you probably already know. Have you ever asked yourself about all those folks who don’t join your trips? You don’t know exactly who they are so it’s hard to ask them. But there are a lot of them out there and most of them don’t share with you the reasons they stay away. Let’s take a quick look at a few of these reasons.

  1. They’ve seen another’s similar trip and it’s cheaper. In other words, if they’re going at all, they’re choosing price rather over value.
  2. If they go anywhere they want their freedom – the freedom to do what they want when they want while they’re there.