Category: Expert Advice

Travelers want authentic and immersive experiences, including hands-on cooking classes, market tours, dining like a local, cultural excursions, and one-of-a-kind destinations.

Local food experiences can incorporate wine and dishes that are local to the regionyou are touring.

At the American Bus Association’s 2026 Marketplace in Reno, President and CEO Fred Ferguson reflected on how the association and it’s marquee event are evolving, having just celebrate their centennial.

The first of a four-part series on tour technology

As interest grows in domestic travel, townsized experiences, heritage tourism and nostalgia-driven itineraries, the Centennial offers a once-in-a-generation chance to elevate Route 66 from a scenic byway into a centerpiece of American travel.

We have a deep history of competitive success and boundary-breaking athletic feats, and the opportunity to welcome the world next summer will be another defining moment.

As we approach the 2026 Route 66 Centennial, few opportunities rival what lies ahead forthe group travel industry—and Oklahoma is ready to lead the celebration. For tour planners, this milestone represents far more than an anniversary.