I don’t know about you, but it sure feels like we’re getting to the other side of this. Conversations lately are more upbeat, focused on the future and people are talking about what’s coming up, not what’s canceling. At the same time, we understand that the recovery is happening at different paces across the U.S., based on any number of factors. I’m curious though, what’s your recovery message?

Whatever that message is, now’s the time to be shouting it from the rooftops. People are starting to gather again and your mission must be to achieve top-of-mind awareness with your customers and their cohorts. With people longing to spend more time with their extended families and close friends, there’s a unique opportunity to not only welcome customers back, but have them do a little selling for you by “bringing their tribe” along for the ride.

Wondering where to begin? Start with a story about your recovery. Share what you’ve been up to over the past year: any operational efficiencies you’ve put in place, new ideas for trips or markets you’d like to open up. Have a shiny new website, newsletter or other software you’ve implemented to speed up your workflow? (I do hope you’ve been addressing this!)

Everybody loves a good comeback story, this is your opportunity to tell yours.

It Won’t Be The Same

Like we found out on a recent trip, the travel experience post-COVID can be rocky. Showing up at restaurants for an 8 p.m. dinner only to find they have already closed the kitchen. Hotel staff shortages leave long lines at check-in and for even basic services, lack of rental vehicles – the list of travel pitfalls is mighty for those “going it alone.”

Luckily, your service, your support, your vetting of vendors and fearless leadership will preserve the integrity of the group travel experience so your customers can have a smooth ride on their next trip. With new travel destinations opening up every week, and the travel industry’s recovery at the top of the news cycle, your mission is to be present as consumers are looking to safely return to travel.

Remember, it feels good to help people. So get out there and feel good!

By Jeff Gayduk