In today’s market, your customers and clients are influenced more than ever by the visual presentation of your marketing pieces. If they are well designed, they are likely to be read, remembered and respected.
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Slowly but surely, we have fallen into the technology trap. We may be getting our communications out fast and furious, but at the high price of failing to actually communicate. Have we sacrificed meaning for speed? Thanks to the wonders of technology, we may be multi-tasking ourselves right out of business.
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San Franciscos abundance of museums, outdoor activities and culturally diverse neighborhoods combined with a yearlong temperate climate make the city the ideal destination for group meetings and large conventions. Its no wonder tourism has become San Franciscos largest revenue generator – the city is not too far from being perfectly well-rounded.
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Undertake a study to identify your strengths, weaknesses, opportunities and threats. Clearly identify your core skills. (What you do best and do on a daily basis that is of benefit to your customers.) Identify and describe what markets you currently serve, including how you serve each market and your competitive advantages and disadvantages in each market
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When you introduce new and exciting information that your targeted audience can both identify with and find interest in, you are on to bigger and better things in the business world
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Study a map before you leave your lodging or car so that once on the street you know where you are headed. Try to avoid struggling with a map or looking like a tourist. If you have to ask for directions, approach women with children or families.
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Visibility, my friends, is the fundamental that leads to credibility. And credibility leads to trust which leads to success in your business. To full coaches on tours or sold out cruises. The more you see someone, the easier it is to believe them and trust them. Therefore, it makes sense to begin identifying ways for you to become more visible.
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There is also the legal advantage of not being considered the principal, but rather the agent of the principal (the tour operator). And in the event of something going wrong, by booking through a U.S. based tour operator, if your organization were sued by an unhappy trip participant, you should have one more company to share the defense within the U.S. court system.
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