Here’s a suggestion to all tourism professionals from Red Hot Celebrations: For the next week, when making sales calls, try looking at your clients through different lenses. Instead of going into the meeting stating everything that is new and exciting in your business, ask “What do you need? What can I provide to you so that we can strengthen our professional partnership? How can I inspire you to make a purchase?”

It’s amazing what special niches and synergies will materialize. Simple, often forgotten, tried and true programs with a new twist may emerge. Or entirely new programs catering to undeveloped markets who are loyal, passionate and well connected may develop. It is a change in “business as usual,” but as British naturalist Charles Darwin said, “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”

Red Hot Celebrations, the travel trade’s special event connection, strives to create synergy between the special event and the tour and travel industries. Featuring 17 different special event themes all containing multiple events, Red Hot Celebrations is the one-stop website for operators looking for niche product.