With more than 25 years in the travel industry I’m one of those grumpy old men who grumbles about “how the industry has changed.” Although many families still sit around the kitchen table to make vacation decisions, now they’re doing so with a laptop and viewing online brochures, discount travel websites and purchasing e-tickets. Gone are the days of paper airplane tickets and requesting vacation brochures from destinations. How do these changes impact the group segment and specifically its marketing component?
Years ago a dear friend told me the tour & travel industry is still high touch, not yet high tech. Tour operators do business with suppliers they know. National, regional and state marketplaces are critical to the industry. Relationships are born and nurtured. Likewise, group leaders regularly trust their members to tour operators they know and trust.
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