Category: Expert Advice

Before comparing tools or vendors, there’s a more fundamental question to answer: what problem are you actually trying to solve?

Heritage Clubs International continues to sharpen its focus on education, connection, and real-world value for Group Travel Club Directors, and its flagship Peer Group event is poised to reflect that evolution in a big way in 2026.

Demand for culinary tourism in the U.S. is not just growing, it’s evolving from traditional food sightseeing into richer, experience-driven journeys shaped by culture, sustainability, social media influence and travelers’ priorities.

Restaurants, food, wine, cocktails, and “food experiences” are reaching people who have no idea what’s out there.

Travelers want authentic and immersive experiences, including hands-on cooking classes, market tours, dining like a local, cultural excursions, and one-of-a-kind destinations.

Local food experiences can incorporate wine and dishes that are local to the regionyou are touring.

At the American Bus Association’s 2026 Marketplace in Reno, President and CEO Fred Ferguson reflected on how the association and it’s marquee event are evolving, having just celebrate their centennial.