Travel and tourism have tremendous power to drive conservation, promote peace and bring economic value to those who need it most. But often it does the opposite. CEO of the Adventure Travel Trade Association, Shannon Stowell, in an entertaining and educating way, describes how to choose a better vacation that can change the world for good. An adventurer and traveler, with more than 25 years of business experience in adventure travel, e-commerce, outdoor retail, and environmental science, Shannon Stowell promotes the power of travel done right.
He advocates for responsible tourism as a tool for destinations to position themselves at the intersection of commerce, conservation and community, and has been advising and speaking around the world in that capacity for the last 14 years. Pursuing the vision that it could be a powerful force for good in the tourism industry, Shannon Stowell has led the Adventure Travel Trade Association (ATTA) as CEO since 2004, and has served on the boards of both the Global Sustainable Tourism Council and the Adventure Travel Conservation Fund. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at