Leisure Group Travel Magazine
June 2026Turn the pages of Leisure Group Travel Magazine and discover a world of possibilities for your next group adventure. Because every journey is better when shared.
Leisure Group Travel Magazine
June 2026Turn the pages of Leisure Group Travel Magazine and discover a world of possibilities for your next group adventure. Because every journey is better when shared.
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Adventure Drives the Future of Travel
Once considered a niche portion of the tourism market, adventure travel has officially become a heavy hitter in the industry.
According to a recent report from the Adventure Travel Trade Association, adventure travel represents a $188 billion market in North America and a $1.16 trillion market globally. The report also found 64% of travelers from North America (U.S. and Canada) are open to adventure in various forms, including active experiences, exploring nature and cultural immersion.
So, we dedicate this month’s Leisure Group Travel, the Adventure Travel issue, to that quickly growing demographic.
The June edition of LGT dives into the adventure travel market headfirst as we take readers across a wide range of unforgettable destinations and experiences. Our Adventure Travel Trade Association guide features compelling pieces, picturesque photos and tells how the ATTA is a global leader in shaping the future of responsible, experience-rich tourism.
LGT’s popular Faces of Adventure Travel series shines a spotlight on the tourism industry as we interview industry leaders who share their perspectives on how the sector is shifting, from redefining luxury and sustainability to empowering local communities. LGT also features an insightful piece from Arival co-founder Douglas Quinby, who explores why multi-day tours remain one of the travel industry’s most complex and dynamic sectors.
We even cross the country and explore the waterways and hidden outdoor gems of Ohio, visit Michigan’s charming small towns and discover short excursions in New England that deliver the perfect amount of adventure.
Not to be forgotten, LGT features the 2026 Travel Alliance Partnership Dream Destinations magazine which focuses on TAP’s Preferred Destination Guild Member regions, renowned for their distinctive accommodations, fabulous cuisine, historic landmarks and more.
As summer travel season begins, there has never been a better time to embrace the outdoors. Just be sure to bring this month’s copy of LGT with you. You never know when you’ll need it.
Happy travels,
Jason Paha, Chief Editor
June Edition Special Sections
Adventure Travel Trade Association
Celebrate ATTA’s 20-year legacy with inspiring stories that showcase how adventure travel connects communities, protects the planet and transforms lives.
TAP Dream Destinations
The most memorable journeys begin with a single spark of curiosity and the destinations featured here are ready to transform that curiosity into unforgettable travel experiences.
Leisure Group Travel Features & Columns
Big Experiences, Small Time Commitment
These accessible, under-three-hour experiences deliver the right dose of adventure in New England.
Michigan’s Small Towns That Shine for Groups
These walkable Michigan towns deliver authentic charm that makes them ideal anchors for memorable itineraries.
Waterways and Hidden Wonders for Travel Groups
Ohio offers groups an unexpected blend of culture and adventure.
2026 Faces of Adventure Travel
Adventure travel is evolving beyond its roots of rugged itineraries and physical challenge, emerging instead as a more thoughtful, purpose-driven way to explore the world.
Dream Destinations Begin Here
Designed with group travel planners in mind, this curated catalog brings inspiration and organization together in one easy-to-use resource.
The State of Multi-Day Tours: A Sector in Transition
Multi-day tours have always been one of travel’s most complex sectors, bringing together accommodation, transportation, and experiences into a single, curated journey.
Implementing New Technology Without Disrupting Your Business
Selecting new technology is often viewed as the hardest part of modernization for tour operators. In reality, implementation is where the real work begins.
10 Ways to Enjoy the Outdoors in Maryland
Maryland offers outstanding outdoor experiences in every corner of the state.
Sample Itineraries
Discover the Elgin Area’s Historic Charm and Unexpected Treasures
Less than an hour’s drive from downtown Chicago, the Elgin Area abounds with exciting options for tour groups.
Three Days of Adventure in Branson
The Explore Branson team has made planning simple with this three-day itinerary filled with fun, entertainment, and memorable experiences.
Montgomery County is Maryland’s Cultural Capital
From scenic waterways and acclaimed museums to rolling vineyards and unique art experiences, Montgomery County, Maryland, offers group travelers a refreshing mix ofculture, cuisine, history, and relaxation just outside Washington, DC.
Destination Showcases
Maryland
UnCruise Adventures
Atlantic City
Western Experience Guide
Group travel planners are constantly searching for fresh, memorable experiences that will elevate their itineraries and leave a lasting impression on travelers. Leisure Group Travel’s Regional Experience Guides are designed to help attractions stand out through a dynamic multi-platform showcase that increases visibility, expands audience reach, and connects destinations directly with qualified group travel buyers, tour operators, and decision-makers across the industry.
This Experience Guide highlights one of the American West’s most iconic and unforgettable attractions: the Palm Springs Aerial Tramway. Known for operating the world’s largest rotating tramcar, the attraction offers visitors a spectacular journey from the desert floor into the breathtaking alpine wilderness of Mount San Jacinto State Park. Along the way, guests are treated to sweeping panoramic views, dramatic cliffs, and ever-changing landscapes that create an experience unlike anywhere else in the West.
More than just a scenic ride, the Palm Springs Aerial Tramway offers group travelers a complete destination experience featuring mountaintop dining, observation decks, hiking trails, natural history exhibits, and year-round recreational opportunities.
Whether groups are seeking adventure, relaxation, sightseeing, or unique photo opportunities, the Tramway delivers a memorable experience that appeals to travelers of all ages and interests.
The Palm Springs Aerial Tramway Delivers an Unforgettable Desert Escape
The iconic Palm Springs Aerial Tramway combines engineering marvel, natural beauty and group-friendly adventure in one extraordinary experience.
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