In his marketing column, Leisure Group Travel’s associate publisher, Dave Bodle, says that a packaged travel company’s sales and marketing teams need to work together.

A recent blog, 10 Tried-and-True Tips for Sales and Marketing Alignment by Carolina Samsing, made some good points, but in summary it seems there really isn’t a best procedure or process for better workings between sales and marketing.

We need to be market-specific. The packaged travel industry is certainly made up of diverse companies of all sizes. From the largest corporation to the smallest family-owned tour operator and from the national accommodation flags to the smallest independent, we are an industry of differences.

However, regardless of your company’s size or employee alignment, here are some “smarketing” practices that could work for you…

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