Whitepapers

What constitutes a great itinerary? We talked to tour operators and asked them what they looked for when considering new destinations. We researched market trends in the “niche” travel group sector. We took stock of sample itineraries and poured our findings into a must-have whitepaper for any CVB, Crafting Unforgettable Itineraries.

Cut through the noise — learn how themed, passion‑driven itineraries grab attention in a world of 5,000+ daily brand messages and instantly set your destination apart.

Steal the blueprint — get a concise checklist of must‑have elements (from story‑driven routes to partner collaborations and group‑friendly stops) that turn “just another schedule” into a revenue‑ready experience.

Make your itineraries work harder — unlock proven SEO and social media hacks that repurpose a single PDF into traffic‑boosting web articles, sharable videos, and high‑converting CTAs.

Once the darling of the group travel industry, the bank travel club sector has gone through significant change and consolidation over the last decade. While some prognosticators predict a turn-around in the bank travel market once interest rates return to normalcy, a lot of travel suppliers are wondering how bank travel clubs fit into their marketing.

Attract tomorrow’s travelers — discover how savvy clubs are re‑branding “travel clubs” as fresh “programs,” tapping social media, and tweaking the age threshold to draw guests younger than 55 while still delighting loyal members.

Win more bank business — see the eight supplier perks (from wow‑factor lobby videos to flexible deposit deadlines and 24‑hour contacts) that club directors say instantly move your proposal to the top of the pile.

Pack your buses with suspense — borrow proven “mystery trip” tricks like secret itineraries, off‑beat venues, and a money‑back guarantee if nothing feels new, and watch sign‑ups soar.

Search Google for SMERF tourism and more than 25,000 results appear – the overwhelming majority addressing the meetings sector. While packaged group tours are often ignored when addressing SMERFS, this White Paper is about finding opportunities for packaged group travel in these traditional membership organizations.

Unearth overlooked revenue — see how SMERF niches—from garden clubs to veterans’ reunions—hide prime packaged‑travel demand that fills shoulder seasons and sparks fresh itineraries.

Capitalize on the latest shifts — learn the five post‑recession trends (boutique authenticity, second‑tier city appeal, hotel‑rate insulation, sports spin‑offs, and more) now reshaping SMERF bookings and pricing power.

Plug‑and‑play group blueprint — grab a four‑step playbook—identify a club’s mission, craft a themed itinerary, layer in a charitable “wow,” then launch targeted marketing—to turn fraternal, civic, or social groups into repeat travelers.