Tour Planner Finds Niche Market Success

Phyllis Stoller wanted to take a trip. As she began searching for various groups she could travel with, it was clear to her that something was missing: a market for women travelers. As a result, Stoller created one of the first women’s travel groups in the U.S., The Women’s Travel Club. Now, 18 years later, Stoller operates a business that is the price leader in affordable package tours for women and oversees all of the trips, which are designed by women for women.

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