Small Steps to Big Changes
We are now well into the New Year. Research shows that by this point, 95% of New Years resolutions are distant memories, with very little change to show for them.
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Category: Expert Advice
Five Design Techniques to Turn Your Travel Marketing Around
In today’s market, your customers and clients are influenced more than ever by the visual presentation of your marketing pieces. If they are well designed, they are likely to be read, remembered and respected.
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Getting Personal in Today’s Modern Business World
Slowly but surely, we have fallen into the technology trap. We may be getting our communications out fast and furious, but at the high price of failing to actually communicate. Have we sacrificed meaning for speed? Thanks to the wonders of technology, we may be multi-tasking ourselves right out of business.
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Four Memory Slips That Can Cost You Sales
This phenomenon is not only frustrating and embarrassing; it can also cost you a lot of money. Learning to avoid such a situation takes a commitment to work on improving your memory. You can improve your chances of remembering a forgotten clients name by learning to manage your stress
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What Business Are You Really In?
Undertake a study to identify your strengths, weaknesses, opportunities and threats. Clearly identify your core skills. (What you do best and do on a daily basis that is of benefit to your customers.) Identify and describe what markets you currently serve, including how you serve each market and your competitive advantages and disadvantages in each market
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The Value of Publicity in Growing Your Tour Business
When you introduce new and exciting information that your targeted audience can both identify with and find interest in, you are on to bigger and better things in the business world
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Communicating Trip Offerings With Boomers
They may be those who, like me, often do not even bother to open their bulk mail, but rather simply throw it in the trash without peeking inside the envelope. Instead, we need to discover how we can reach this potential clientele not only with different kinds of trips, but at different venues.
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Tips for Packaging Trips for Baby Boomers
You will want to design trips that are more active, more in depth, and less regimented. Since some of your market may still be employed, eschewing full retirement until later, you will probably want to forgo the longer trips and offer more one week or 3-4 day long weekend type programs.
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Recent Leisure Group Travel Magazine Articles
- Arizona Tribal Lands Spotlight Native Cultures
Scenic splendor and insights into American Indian life captivate adventure-minded travelers. Monument Valley, Canyon de Chelly and other wonders await. - Broadway and Global Travel Moments: Enhancing NYC Group Experiences
Its dazzling lights, bustling streets, and nonstop rhythm make it a natural magnet for group travel. - Spain’s Enchanting City of Flowery Patios
Medieval charm and floral beauty captivate visitors to Cordoba. A calendar highlight is FLORA, an October event that honors the city’s botanical heritage.
