Category: Expert Advice

The first of a four-part series on tour technology

As interest grows in domestic travel, townsized experiences, heritage tourism and nostalgia-driven itineraries, the Centennial offers a once-in-a-generation chance to elevate Route 66 from a scenic byway into a centerpiece of American travel.

We have a deep history of competitive success and boundary-breaking athletic feats, and the opportunity to welcome the world next summer will be another defining moment.

As we approach the 2026 Route 66 Centennial, few opportunities rival what lies ahead forthe group travel industry—and Oklahoma is ready to lead the celebration. For tour planners, this milestone represents far more than an anniversary.

We are incredibly honored and proud to call Virginia the birthplace of America.

Philadelphia is preparing for an extraordinary 2026, a year that will transform how visitors experience the city.

I commend ABA members for your commitment to public safety and for the positive difference you make in our local communities.

Founded in 1926, the American Bus Association stands as the oldest, largest and most respected voice of the motorcoach and group travel industry.