Wisconsin beckons motorcoach groups with sophisticated cities, natural beauty and unmatched Midwestern hospitality. Circle Wisconsin (a membership-based organization that promotes the state and develops relationships between suppliers and operators) can assist your group by recommending local attractions, offering itineraries and welcoming visitors to the Badger State. Wisconsin’s five regions offer distinct local character and an abundance of activities for groups of all sizes and interests.

Eastern Shores

Hugging the Lake Michigan coastline from Kenosha to Door County, this region encompasses Wisconsin’s largest city (Milwaukee) and inland body of water (Lake Winnebago). Popular attractions include the Green Bay Packers Hall of Fame, the Wisconsin Maritime Museum and the Farm Wisconsin Discovery Center. Groups can spot historic mansions along the shoreline of Lake Geneva, climb preserved lighthouses near Sturgeon Bay and explore beautifully preserved marshland at Horicon Marsh. The Milwaukee area welcomes motorcoaches to the Harley-Davidson Museum, North Point Lighthouse and Milwaukee Zoo.

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South Central Crossroads

Groups love to visit the charming town of New Glarus, which is nicknamed “America’s Little Switzerland.” You can learn about local heritage at the Swiss Historical Village and enjoy authentic Alpine cuisine at the Chalet Landhaus Inn. Stop in Janesville to walk through the Rotary Botanical Gardens or Beloit to catch a baseball game at the new Riverbend Stadium.

Northwoods & Lake Superior

Take the Madeline Island Ferry across Lake Superior to experience the only inhabited Apostle Island. A knowledgeable step-on guide can explain the region’s Chippewa history before letting group members explore the charming downtown. Other welcoming cities in the region include Hurley (which offers easy access to gorgeous waterfalls), Minocqua (where you can embark on a pontoon cruise or watch a water ski performance) and Eau Claire (site of an authentic logging camp).

Mississippi River Valley & Beyond

This rolling kettle moraine landscape is rich in French voyageur history and is home to some of Wisconsin’s oldest cities. Prairie du Chien attractions include a preserved Fort Crawford, Villa Louis (an elegant Victorian mansion owned by a 19th century fur trader) and the spectacular Mississippi River views at Wyalusing State Park. Upstream is the city of La Crosse, the region’s largest city and a cultural hub best experienced on a Historic La Crosse Trolley Tour.

Wisconsin Heartland

Relive “The Greatest Show on Earth” in Baraboo, where the Ringling Brothers Circus would spend the winter. The city hosts the annual Big Top Circus Celebration, which includes hundreds of performers and breathtaking stunts. Embark on a forest-to-water adventure in the Wisconsin Dells during an Original Wisconsin Ducks ride.

These amphibious vehicles make splashdowns in the Wisconsin River and Lake Delton. Stop in the charming town of Wausau to tour Hsu’s Ginseng Farms or see bird-themed art in the Leigh Yawkey Woodson Art Museum.