A Pinnacle of luxury and adventure for group travelers, Dubai is an exciting destination
Dubai’s transformation from a humble fishing village to a glittering global metropolis is nothing short of extraordinary. The city has experienced unparalleled growth since striking oil in 1966 which has transformed this trading port into a hub for global finance and tourism.
Dubai’s history as an international trade route and a resting spot for sailing traders goes back to the 11th century. Visitors today will find that Dubai embraces its past while delivering an eclectic mix of modern luxury, the world’s tallest skyscraper and thrilling one-of-a-kind adventures. The destination’s commitment to establishing itself as a premier travel destination has earned it global recognition and record-breaking visitor arrivals.
Whether you’re organizing a stopover on a European, African or Asian journey, or making it the highlight of your tour, Dubai stands as an ideal destination for group travel. To gain further insights, we solicited the advice of two travel experts who regularly organize group travel to Dubai: Anthonette Ziregbe, Goway’s Group Specialist for Africa and the Middle East, and Donna Mikell, an experienced travel planner and tour leader.
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Dubai is a great place for all budgets
Dubai is known as a luxurious destination, but it also has an array of attractions for budgets of all sizes. Ranked the No. 1 most popular destination in 2022, 2023 and 2024 in Tripadvisor’s Travelers Choice Awards, Dubai has plenty to offer.
The city is easily accessible from all corners of the world with 1/3 of the world’s population residing less than four hours away and 2/3 of the world’s population being less than eight hours away.
Dubai features iconic landmarks like the Burj Khalifa, the world’s tallest building, and the Burj Al Arab, often called the world’s only seven-star hotel. The Palm Jumeirah and the Dubai Marina showcase impressive architectural feats.
Explore Dubai’s heritage at the Dubai Museum (home to colorful dioramas and enlightening historical exhibits), Al Fahidi Historic District (where you can discover what life in Old Dubai was like during the mid-19th century) and the Dubai Creek (the heart and soul of the city).
Groups can also embark on a desert safari for thrilling dune bashing, camel riding and traditional Bedouin experiences (such as bonfires under the starry desert sky). Groups can also relax on stunning beaches like JBR Beach and Kite Beach or visit the man-made islands like Palm Jumeirah for a luxurious seaside escape.
Dubai is also home to a variety of modern attractions, including the Dubai Frame, which offers panoramic views of the city, and the Museum of the Future, showcasing innovative concepts and technologies.
And don’t forget Dubai’s fabulous theme parks. Enjoy family fun at theme parks like IMG Worlds of Adventure, Dubai Parks and Resorts, and Aquaventure Waterpark at Atlantis The Palm.
With more than 125 airlines flying to Dubai from around the world and the city sporting 821 hotels featuring more than 150,000 rooms, Dubai attracts travelers of all ages. And with 17.15 million international visitors in 2023, the city’s popularity continues to grow year after year.
Dubai is a Oasis for Group Travelers
Dubai’s reputation for luxury is unmatched, offering an array of world-class accommodations, dining, and shopping experiences that are perfect for groups seeking indulgence. From Dubai’s flagship airline, Emirates to 5-star hotels perched above the Arabian Gulf, opulent restaurants, and world-class shopping and entertainment, Dubai is a haven for luxury suited for royalty, but available to all types of groups. Anthonette Ziregbe from Goway shares, “What I love about Dubai the most is the fact that every time you go to Dubai there is something new, the city is forever reinventing itself.” This constant evolution ensures that repeat visits remain as exciting as the first.
Described as the world’s most luxurious hotel, the iconic Burj Al Arab epitomizes the city’s grandeur. The luxury all-suite hotel has been an icon of Dubai’s skyline for over 25 years, standing taller than the Eiffel Tower. It features some of the city’s best restaurants, a scenic beachfront and lavish gold interiors. It is routinely recognized as one of the world’s best hotels.
For group organizers, the Burj Al Arab offers private tours, exclusive dining experiences and spa days, ensuring that every member of the group experiences the utmost in luxury.
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Shopping in Dubai: A Unique Experience
Shopping in Dubai is more than just a retail experience; it’s an adventure. The city’s souks offer a glimpse into its trading past, while its modern malls provide a luxurious shopping experience. Mikell, an avid shopper, found great joy in Dubai’s markets. “I love shopping and purchasing a variety of items. Of course, clothing was a big hit. In addition, many of the unique spices. I also purchased unique jewelry.”
When it comes to shopping, Dubai Mall is an unmissable destination. With a footprint extending over 200 football fields, there are world-class shopping and entertainment experiences ideal for any taste. The mall boasts over 1,200 retail outlets, an Olympic-sized ice rink, 22-screen theater, and a massive aquarium. The Dubai Mall is more than shopping; it’s about creating unforgettable experiences, whether through dining, entertainment, or simply soaking in the mall’s grandeur.
Cultural Encounters and Historic Insights in Dubai
Dubai offers a wealth of cultural and historical experiences that are perfect for groups interested in exploring the city’s rich heritage. The Al Fahidi Historical Neighborhood, located along Dubai Creek, is a journey back to the 18th century. Group tours can include visits to the Al Fahidi Fort, the oldest existing building in the city and now home to the Dubai Museum. Here participants can learn about the city’s transformation from a pearl-diving center to a global hub.
Visit the Al Shindagha Museum and discover the place where trade with the outside world began. Learn what it took to grow a business and raise a family by the creek, from the shrewd merchants and tradesmen to tough seafarers. This cultural institution transports guests across the centuries to a time when Dubai’s modern society was beginning to take shape on its famous ‘khor’ – a traditional word for creek or waterway.
For groups focused on women’s history or cultural studies, the Bait Al Banat Women’s Museum offers a fascinating exploration of Emirati women’s achievements. This is a powerful experience that deepens the understanding of Dubai’s cultural fabric and the roles women have played in its development.
The Museum of the Future stands out with its distinctive design and intricate exhibits. Each museum floor acts as an interactive gateway into the future, exploring the potential of human evolution using science and technology. This museum will captivate groups with a fully immersive experience, undertaking topics including space travel, ecology and climate change, health sciences, and wellness.
Donna Mikell also highlights the architectural marvels of the city as a key attraction. “My personal attraction to Dubai was my curiosity after reviewing and seeing information about the city. After visiting, my attraction became the sheer beauty and architecture. To see the vastness of the design and urban development is immaculate.”
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Dubai Dining Experiences to Savor
Because the city is a melting pot of cultures, home to over 200 nationalities, Dubai’s culinary scene is as diverse and dynamic as the city itself, offering a rich tapestry of flavors that cater to all palates. Choices range from traditional Emirati dishes to global gourmet experiences. Visitors can indulge in everything from street food in the bustling souks to exquisite meals in Michelin-starred restaurants. The city’s food scene showcases a fusion of Middle Eastern, Asian, and Western cuisines, making it a paradise for foodies.
Ziregbe highlights one memorable dining experience she arranged for a group: “I once booked my group an outside table for dinner at Abd El Wahab, a Lebanese restaurant overlooking the Dubai Fountain. They could enjoy multiple shows while enjoying a sumptuous dinner.”
Mikell also recommends exploring Dubai’s vibrant dining scene. She particularly enjoyed the Saffron Restaurant brunch, noting, “Food was great, and the atmosphere was fun. I thoroughly enjoyed my first experience there and will definitely recommend it for my future groups.” For a more intimate setting, Mikell suggests Q’s Bar and Lounge, where live music and a cozy atmosphere make for a perfect evening.
Dubai is known for its luxury dining experiences. For example, group travelers can dine at the Burj Al Arab’s Al Mahara, where a floor-to-ceiling aquarium provides a stunning backdrop to a meal of world-class seafood, or enjoy a high tea at the Ritz-Carlton, where the elegance of the venue matches the sophistication of the menu. Ziregbe, recalls a memorable luxury experience she organized at the Ritz-Carlton Dubai International Financial Centre for a high-end group. “The group was booked for afternoon tea at the famous Ritz-Carlton Dubai. They enjoyed the grand venue, irresistible cakes, as well as fine pastries, along with freshly brewed tea,” she shared.
Ziregbe elaborates, “Dubai is full of an array of Mediterranean foods, from street shawarmas in the souks to Michelin-star restaurants. When I am in Dubai, I ensure to experience this as much as I can because the flavors are very rich and authentic.”
This experience, like many others in Dubai, showcases the city’s ability to blend luxury with a rich culinary tradition, making every meal an unforgettable event. Whether you’re exploring the city’s vibrant street food scene or indulging in a lavish fine-dining experience, Dubai offers a culinary journey that is both diverse and unforgettable.
Adventure Awaits Travel Groups in the Arabian Desert
No visit to Dubai is complete without experiencing the vast Arabian Desert. For groups, a desert safari is an exhilarating way to explore the region’s natural beauty. Whether it’s dune bashing in 4×4 vehicles, riding camels across the sands, or enjoying a traditional Bedouin dinner under the stars, the desert offers unforgettable experiences that can be tailored to any group’s interests.
Ziregbe emphasizes the versatility of the Desert Safari, “My favorite group experience is the Desert Safari because there is something for everyone, and it can also be tailored to meet individual needs.” This flexibility makes it a perfect choice for diverse groups, ensuring that everyone can enjoy the desert at their own pace. She adds, “The camps give an opportunity for groups to gather in one place whilst enjoying a delicious meal and good conversation. The entertainment time is also a good window to participate and capture beautiful memories to cherish for a lifetime.”
Mikell also praises the Desert Safari, along with other cultural excursions. “Most of what I experienced was awesome. I personally enjoyed architecture and city tours, the cuisine, and the desert tour. These provided me with a good insight into Dubai’s past and present culture.”
For those looking to capture unique memories, a flying dress photoshoot in the desert is a standout activity. This experience, which involves participants wearing flowing gowns against the dramatic desert landscape, is ideal for women’s trips.
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Dubai as a Hub for Global Exploration
Dubai’s strategic location makes it an excellent gateway for multi-destination group tours. Whether your group is traveling to Asia, Africa, or Europe, Dubai is a convenient stopover that can enhance any itinerary. The city’s world-class airport, coupled with its diverse attractions, ensures that even a short stay will be packed with memorable experiences.
Mikell finds Dubai to be an incredibly versatile destination for group travel. “Dubai has something for everyone. The groups can spend time together and take it all in. Dubai is equipped to handle larger groups and events. Individuals can also choose to separate from the group and make it their own personal journey and create additional memories and experiences.”
Ziregbe agrees, noting how easy it is to sell Dubai as a destination. “I find Dubai to be a very easy sell; most speculative groups to Dubai end up being very successful, and to top it all, the prices for what you get won’t break the bank.”
Dubai is a Perfect Group Destination
Dubai’s blend of luxury, culture, adventure, and convenience makes it an ideal destination for group travel. Whether your group is seeking opulence, history, excitement, or a combination of all three, Dubai delivers with style. As Mikell aptly puts it, “Dubai offers an experience like no other. There are things that you do and see in Dubai that you could not experience anywhere else.”
For group organizers, Dubai’s ability to cater to a wide range of interests, combined with its world-class facilities and infrastructure, ensures that any group trip will be a resounding success.
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