Accent West

Demand for culinary tourism in the U.S. is not just growing, it’s evolving from traditional food sightseeing into richer, experience-driven journeys shaped by culture, sustainability, social media influence and travelers’ priorities.

Restaurants, food, wine, cocktails, and "food experiences" are reaching people who have no idea what's out there.

Travelers want authentic and immersive experiences, including hands-on cooking classes, market tours, dining like a local, cultural excursions, and one-of-a-kind destinations.