For over 100 years, the Nederlander Producing Company of America has been at the heart of Broadway’s evolution, passion, and innovation.
Project: The Palace Theater
Architect: PBDW Architects
Consultants: Mancini : Duffy
Location: New York, NY.
As owners and operators of nine legendary Broadway theatres, we are thrilled to welcome groups from around the world to New York City for what promises to be the most thrilling Broadway season yet: 2025–26.
This season, we celebrate more than just show-stopping performances — we celebrate legacy.
For more theater information and tips, be sure to Download the Leisure Group Travel Theater Guide and Full August Edition for FREE
100 Years of the Richard Rodgers Theatre
In 2024, we marked a monumental milestone: the 100th anniversary of the Richard Rodgers Theatre. Originally opened as the 46th Street Theatre in 1925, this historic venue has hosted some of Broadway’s most transformative works — from Guys and Dolls and Damn Yankees, to the record-breaking Hamilton, which has redefined a generation’s relationship with musical theatre.
The Rodgers has stood as a witness to the art form’s evolution, and as we honor its centennial, we reflect on the decades of storytelling that have unfolded within its walls — stories that continue to inspire, challenge, and unite audiences.
More Centennial Celebrations Ahead
Looking ahead, we are honored to soon celebrate 100 years of two more Nederlander landmarks: the Lena Horne Theatre (formerly the Brooks Atkinson) and the iconic Palace Theatre. These theatres have long been synonymous with Broadway magic — and their centennial anniversaries will be met with special programming, commemorative events, and exclusive group opportunities that you won’t want to miss.
These upcoming milestones aren’t just about the passage of time — they’re a celebration of community. The community of artists, audiences, and tour operators who make the Broadway experience a tradition passed down through generations.
The 2025–26 Season: A Broadway Renaissance
This season, Broadway is booming — and Broadway Direct Group Sales is proud to be leading the charge with a roster of productions that promise something for every group.
Expect daring new works from visionary playwrights, lavish musicals with global fanbases, and returns of beloved revivals that continue to resonate. With nine theatres in operation — including the Gershwin, Minskoff, Lunt-Fontanne, and Marquis — our stages will host bold, diverse, and unforgettable experiences that cater to groups of all ages and interests.
From educational trips and senior tours to corporate incentive programs and international travel clubs, our theatres offer something rare: a curated experience that blends entertainment, cultural relevance, and communal joy.
Group Sales That Go Beyond the Ticket
At Broadway Direct Group Sales, we understand that group travel is about more than just seeing a show — it’s about creating moments that last a lifetime.
That’s why our group sales team offers:
- Priority access to group seating at top shows
- Discounted rates for student, tour, and nonprofit groups
- Customizable add-ons, such as pre-show events, drink and snack vouchers and merch.
- Dedicated concierge service, ensuring your group’s experience is seamless from curtain up to final bow.
Whether you’re bringing 10 or 100 guests, our team works hand-in-hand with group leaders to design unforgettable Broadway outings.
Enrich the Experience: Free Broadway Study Guides for Your Group
Live theatre has always been more than entertainment — it’s an opportunity to educate, inspire, and spark conversation. At Broadway Direct Group Sales, we’re proud to support educators, group leaders, and tour operators in deepening the Broadway experience through complimentary, expertly curated study guides available on BroadwayDirect.com/groups.
These downloadable guides are designed to enhance learning before and after the show, whether you’re bringing a high school drama class, a university group, or a family-friendly tour. Each guide includes show-specific insights such as:
- Historical and cultural context.
- Discussion questions and writing prompts.
- Key themes, character breakdowns, and plot summaries
- Behind-the-scenes information about the production team and creative process
- Activities tied to English Language Arts, history, social studies, and theatre arts curricula.
Whether your group is seeing a thought-provoking drama, a musical rooted in real-life history, or a fantastical story that explores identity and belonging, these guides turn your group outing into a richer, more meaningful experience.
Teachers and chaperones especially appreciate how these materials promote critical thinking, engagement, and post-show dialogue. They’re also an ideal tool for pre-trip prep — helping students understand what they’ll see on stage and encouraging thoughtful participation in talkbacks or post-show discussions.
And it’s not just for students. Travel planners and adult groups also use our study guides as cultural enrichment tools — perfect for book clubs, alumni organizations, faith-based groups, and lifelong learners seeking a deeper connection to the content.
Access is completely free and available anytime. Just visit BroadwayDirect.com/groups to explore the growing library of study guides and show-based resources.
As we usher in another extraordinary Broadway season, Broadway Direct Group Sales is committed to making sure every group not only sees the magic of live theatre — but truly understands its power to inform, transform, and inspire.
Let your group’s next Broadway experience be one they’ll never forget — in the theatre and far beyond.
Celebrate the Past. Experience the Present. Be Part of the Future.
With more than a century of artistry behind us and a visionary future ahead, the Nederlander Producing Company of America remains steadfast in our mission: You’ve got a friend on Broadway.”
Theatres like the Richard Rodgers, the Lena Horne, and the Palace are more than venues — they are living landmarks. They carry the laughter, tears, gasps, and applause of millions who have passed through their doors. They hold space for what’s next, while honoring all that has come before.
As we enter this record-breaking season, we invite you to join us in writing the next chapter of Broadway history.
Why Groups Should Book Now
Broadway’s resurgence is in full swing. With demand at an all-time high, groups that plan early gain access to:
- Premium inventory for blockbuster shows.
- Exclusive invitations to centennial programming
- Bundled experiences, including dining, sightseeing, and Broadway extras.
- Early-bird incentives for 2025–26 bookings.
Now is the time to make Broadway the cornerstone of your group’s NYC experience.
Your Invitation to Our Centennial Celebration
From the golden glow of the Richard Rodgers marquee to the sweeping elegance of the Palace Theatre lobby, the magic of Broadway awaits. And it’s never shone brighter.
As the Nederlander Producing Company of America celebrates over 100 years of theatrical excellence, we do so with gratitude for the tour operators, educators, and travel professionals who continue to bring audiences to our doors.
This season, we’re not just celebrating Broadway. We’re celebrating you — the groups who return year after year, and the newcomers ready to experience the thrill of live theatre for the first time.
Come be part of Broadway history.
Let’s raise the curtain — together.
For more theater information and tips, be sure to Download the Leisure Group Travel Theater Guide and Full August Edition for FREE
