On behalf of the Virginia Tourism Corporation and our statewide tourism partners, I am delighted to invite you and your groups to experience Virginia.

We hope this guide serves as both inspiration and a planning resource as you design memorable itineraries. In 2026 and 2027, Virginia commemorates significant centennial milestones across the Commonwealth, including the founding of Colonial Williamsburg and the “Big Bang” of country music at the legendary Bristol Sessions—stories that shaped not only Virginia, but the nation.

The holiday season shines brightly here, with spectacular light displays, beautifully preserved historic homes, distinctive shopping, and seasonal traditions that create unforgettable group experiences. Virginia’s leadership in religious freedom can be explored through historic houses of worship representing many faiths and architectural styles. Our Civil Rights history continues to gain national recognition, with two Virginia sites recently added to the U.S. Civil Rights Trail.

From unparalleled history and heritage to vibrant arts, scenic outdoor adventures, music and artisan trails, and exceptional culinary and craft beverage experiences, Virginia offers endless opportunities to customize unforgettable tours. Groups return year after year for our hospitality, quality experiences, and trusted industry partners.