Leisure Group Travel Magazine

June 2025 Edition

20 Years of Adventures: The Adventure Travel Trade Association celebrates a remarkable two decades

Leisure Group Travel Magazine

June 2025 Edition

20 Years of Adventures: The Adventure Travel Trade Association celebrates a remarkable two decades

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In this Issue

This issue of Leisure Group Travel, our Outdoor & Adventure edition, is dedicated to the spirit of exploration and discovery that draws travelers to the world’s most inspiring destinations.

Today’s travelers are eager for experiences that go beyond the ordinary — they seek adventure, connection with nature, and opportunities to immerse themselves in both culture and community along the way.

With that spirit in mind, this edition highlights a range of exciting journeys. We celebrate 20 years of innovation and impact from the Adventure Travel Trade Association with a special commemorative guide. We cruise down historic Route 66 as it approaches its 100th anniversary, explore Oklahoma’s scenic parks and waterways, and chart thrilling outdoor itineraries across Ohio. Our updated Museum Guide rounds out the issue with cultural attractions that add depth and meaning to any group itinerary.

As summer beckons, there’s no better time to embrace the great outdoors and seek out new adventures — join us in this edition of Leisure Group Travel and let the journey begin.

Features & Columns

Discover captivating destinations and immersive experiences tailored for group tour operators in our Features & Columns sections.
Cozy motel

Cruisin’ Down Memory Lane on Route 66

Gearing up for its 100th anniversary, the historic highway remains a symbol of freedom and wanderlust.

Midtown New york city

Excitement Awaits in Midtown New York City

Iconic landmarks, rich history and scenic adventures await.

Hocking Hills

Ohio Outdoor Adventures: Hikes, State Parks & Caverns That Your Next Group Trip Will Love

Plan the ultimate Ohio group getaway—iconic Hocking Hills hikes, scenic state parks & colorful caverns in one itinerary.

Wild West Adventure

Oklahoma Outdoor Adventures: A Return to the Wild West

Lakes, Wildlife, and Adventure Await in Oklahoma State Parks.

Buck Atom

Delightful Day Trips in the Sooner State

From vibrant cities to charming towns, Oklahoma has something for everyone.

Itineraries & Showcases

Explore meticulously crafted itineraries and spotlighted showcases, designed to inspire and guide group tour operators towards unforgettable journeys.
Illinois road

Must-See Attractions Along the Mother Road

As Route 66 turns 100, Illinois is revving up with nostalgic attractions, restored landmarks and fun tributes to the golden age of American road travel.

South Pass City Carissa Mine Fremont County

Greensboro, North Carolina for Group Getaways

Enjoy outdoor adventures, excellent dining and a host of history.

Pigeon Forge

Group Attractions in Pigeon Forge

Embrace the Heart of the Smoky Mountains in Pigeon Forge.

Zanesville, OH

Atlantic City Attractions for Groups

Atlantic City: Where the Boardwalk Meets the Sea

North Dakota

3-Day Itinerary Along I-94 In North Dakota

Following this itinerary, you’ll travel along Interstate 94 and take a step back in time.

Routes 66

Discover the Heart of Americana in Southwestern Illinois

The Great Rivers & Routes region of Southwestern Illinois offers a one-of-a-kind journey through America’s past and present.

Arcadia Lake

3-Day Itinerary in Edmond, Oklahoma

Three Days in Edmond: A Group Getaway Full of History, Art, and Route 66 Adventures.

Arcadia Lake

Savor the Sights, Sounds and Spirit of St. Louis

Explore this famed city where history, music and iconic sights converge.

Custom Guides in This Edition

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WHY OUTDOOR EXPERIENCES & ADVENTURES ARE ESSENTIAL FOR GROUP TRAVEL

In group travel, few themes spark excitement like outdoor adventure. Whether it’s hiking a scenic trail, paddling a winding river or marveling at natural wonders, outdoor experiences turn group trips into memorable journeys that inspire connection, discovery and shared stories.

Our Outdoor & Adventure issue is crafted with group travel planners in mind—those looking to infuse itineraries with fresh-air moments and active explorations that go beyond the ordinary. Today’s travelers crave experiences that immerse them in the beauty of the natural world and encourage authentic interaction with their surroundings.

Outdoor adventure tourism invites groups to step off the beaten path and experience destinations from a new perspective. It’s about feeling the spray of a waterfall, standing in awe beneath towering cliffs, or navigating a hidden cove by kayak. These shared experiences foster camaraderie among travelers and create the kind of memories that bond a group together long after the trip ends.

This issue explores the rising demand for outdoor experiences that balance excitement, education and accessibility. From guided hikes in national parks to wildlife encounters and adrenaline-fueled activities, today’s group travelers want trips that are active, inspiring and a little bit adventurous. And for planners, outdoor-focused itineraries deliver opportunities to engage travelers of all ages and interests.

In a world where travelers seek both joy and meaning in their journeys, outdoor adventure is no longer a “nice to have”—it’s an essential part of crafting unforgettable group experiences. We hope this edition inspires you to get out there and explore.