In this edition of Take 5, Bruce Rosenberg talks about HotelPlanner’s recent wins and perspective of the hotel industry’s recovery.

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HotelPlanner has scored a number of wins in the sports market, signing marquis clients such as USA Boxing and Pickleball. The firm has also taken on new e-sports clients and has seen a spike in teams and travelers returning to the field, securing discounted hotel rates for upcoming tournaments.

As tournaments and fans return, the firm has seen an uptick even in large events. Bruce mentions, “We’re really comfortable going after large events, it could be city-wide events or multi-hotel events. A lot of these organizations haven’t had this level of sophistication in terms of what they’re offering for accommodations, so it’s a pretty solid fit.”

Bruce knows from industry experience that “You’ve got to find the right balance between hotel price and the event that’s being staged to have a successful event. We are going to offer combinations that are priced right, have the right proximity, are easy to book and are easy to be part of the event.”

As travel recovers, HotelPlanner has witnessed increased demand across upscale accommodations with both beach destinations and secondary markets in high demand. National parks are more popular than ever as more people are interested in safer outdoor activities. Bruce notes that “People want to be out. They just don’t want to stay inside, they want to be out and have experiences. So, all those types of destinations are booking up quite quickly.”

HotelPlanner acts as the go-between among consumers, planners and hotels. Thousands of groups are embracing a technologically advanced way to book group accommodations as HotelPlanner has simplified the way groups book hotels together. The company also focuses on weddings, family group travel and meetings, with operations across the globe.

Rosenberg concludes by forecasting that 2022 looks promising for hotels. He expects that travelers will still be seeking properties that are taking cleaning protocols seriously.

Americans are ready to travel again.