2025 Faces of Women in Travel Tech
In travel, the future is being built not just on the runways or the open roads but in the cloud, the code, and the quiet innovations shaping how journeys unfold. The women leading today’s travel technology revolution aren’t just improving systems — they’re rewriting how the industry connects, inspires, and serves travelers.
These seven pioneers bring bold vision and relentless drive to a sector that has long been dominated by legacy platforms and male-dominated leadership. From AI-powered trip planning to seamless group travel coordination and next-generation booking systems, their work is dismantling old barriers and proving that travel tech can be as dynamic, inclusive, and personal as travel itself.
Together, they’re not only reshaping products but also redefining what leadership looks like in this space. Their stories highlight creativity, resilience, and the courage to ask hard questions — and their answers are setting the pace for the industry’s future.
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Peek
Angela Barbato, Vice President of Product
Peek VP of Product Angela Barbato shows how experience operators cut busywork and lift bookings with smarter tools. She gives a crisp look at what is actually next in AI, automation, and integrations. If you build or buy tour and attraction tech, this info you will not want to miss out on this interview.
Softrip and Nivo
Betsy Harbison, CEO
Betsy Harbison gives a straight shot take on what tour operators really need from software and how Softrip and NIVO aim to deliver. You get practical ops talk, clear product thinking, and candid notes on leading teams through change. If you work anywhere near group travel tech, this is a quick read that pays off.
Brand USA
Janette Roush, Senior VP, Innovation & Chief AI Officer
Brand USA’s Janette Roush explains what AI actually means for destination marketing right now without the buzzwords. You get real talk on testing, guardrails, and upskilling teams while keeping the visitor experience first. If you work in DMO marketing or travel tech, this one is worth your time.
WeTravel
Keri Pfeiffer, Director of Customer Success
Keri Pfeiffer keeps it real about what operators actually need from their software. You get practical talk on building trust, smoother payments, and customer-success habits that cut busywork and keep groups happy. If you run tours or support them, this quick read hands you a few moves you can use tomorrow.
Centaur Systems Inc.
Kim Krause, Digital Product & Customer Experience
Kim Krause is the Head of Digital Product & Customer Experience for Centaur Systems, Inc.. She offers usable ideas on faster quotes, clearer communication, and perks that make planners look good. If you book meetings or group stays, this one gives you moves you can use now.
Groups 360
Kristi White, Hospitality Leader
Kristi White lays out what group planners actually need right now faster sourcing, cleaner pricing, and less inbox chaos. You get a practical look at how Groups360 uses data and direct booking to cut friction for hotels and planners. If you work anywhere near meetings or group travel, this quick read gives you ideas you can use today.
Mindtrip
Michelle Denogean, Chief Marketing Officer
Mindtrip CMO Michelle Denogean talks about turning trip inspiration into action for travelers and the teams that serve them. You get clear takes on where AI actually helps today, how to build trust through the funnel, and the metrics she watches. If you build or market travel experiences, this quick read gives you ideas you can use now.