The Evolution of Group Travel
Discover How Group Travel Has Transformed—And What Planners Must Know to Stay Ahead
The Evolution of Group Travel
How has group travel changed—and what should planners do about it?
We interviewed three generations of leadership at Collette, one of the industry’s most respected tour operators, to uncover the shifts that have shaped the group travel market. From postwar motorcoach trips to small-group cultural immersions, this whitepaper traces the industry’s evolution and distills key lessons for today’s planners.
- Cut through the chaos — understand how shifting traveler expectations, new technologies, and global disruption have redefined what group travelers want.
- Steal the strategy — get firsthand insights on building loyalty, adapting to market change, and designing experiences that resonate with modern groups.
- Future-proof your business — learn how top operators are balancing tradition and innovation to meet demand for personalization, immersion, and quality at scale.
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About the Author
Leisure Group Travel is a leading voice in the group travel industry, delivering insights, inspiration, and practical tools to travel planners across North America. With decades of experience covering trends in tourism, group dynamics, and destination marketing, LGT has built a trusted platform that serves thousands of planners, operators, and destination marketers.
This whitepaper was produced in collaboration with Collette, a family-owned tour operator with more than 100 years of experience. Known for innovation, customer loyalty, and exceptional product quality, Collette offers group travel experiences in all seven continents—backed by a deep understanding of what it takes to create unforgettable journeys.
Together, LGT and Collette bring a unique perspective to the evolution of group travel—one grounded in history, informed by data, and aimed squarely at helping planners succeed in today’s shifting market.