Crafting Unforgettable Itineraries
Blueprints and checklists to transform ordinary tours into story‑driven, must‑book adventures.
Crafting Unforgettable Itineraries
What constitutes a great itinerary? We talked to tour operators and asked them what they looked for when considering new destinations. We researched market trends in the “niche” travel group sector. We took stock of sample itineraries and poured our findings into a must-have whitepaper for any CVB, Crafting Unforgettable Itineraries.
Cut through the noise — learn how themed, passion‑driven itineraries grab attention in a world of 5,000+ daily brand messages and instantly set your destination apart.
Steal the blueprint — get a concise checklist of must‑have elements (from story‑driven routes to partner collaborations and group‑friendly stops) that turn “just another schedule” into a revenue‑ready experience.
Make your itineraries work harder — unlock proven SEO and social media hacks that repurpose a single PDF into traffic‑boosting web articles, sharable videos, and high‑converting CTAs.
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About the Author
Jeff Gayduk is the president of Premier Travel Media (PTM) and the publisher of Leisure Group Travel magazine.
A 30-year industry veteran, Jeff cut his teeth in the travel business by creating unforgettable itineraries as a tour planner for a student travel company, senior tour company, international tour company, and his own receptive business in Chicago. Realizing he was better at creating itineraries than selling them, Jeff started PTM in 1999.
“Once upon a time, we assumed every destination had a brilliant, ready‑made itinerary—until we discovered how many fell flat. So we dug in, talked to tour operators, and uncovered what really turns a list of stops into a journey groups rave about. Our 2025 whitepaper, Crafting Unforgettable Itineraries, distills those insights into a playbook for routes that sell and experiences that keep travelers coming back. Download it and turn your itinerary ideas into can’t‑miss adventures.”