Over the last decade, Dubai has emerged as one of the world’s most dynamic worldwide travel destinations. With over 17 million visitors (up 22% since 2022), travelers are flocking here from places around the globe.
When they arrive, they are witnessing a city unlike any other. With over 150,000 hotel rooms (that’s Las Vegas territory!), Dubai offers a wide array of accommodation choices along with a stunning combination of futuristic innovation and deep-rooted tradition. With its world-class infrastructure, rich history, and one-of-a-kind attractions, it’s quickly becoming a bucket list destination for groups. Here are nine reasons why Dubai should be at the top of your group’s travel bucket list.
Museum of the Future in Dubai
Everything is New
Dubai’s commitment to development starts with the Royal Family, who’s heavily invested in developing state-of-the-art commercial, residential and cutting-edge tourism infrastructure. The Emirate has built state-of-the-art airport terminals, owns Emirates Air, has built a complete network of mass transit systems and six-lane toll roads.
This makes navigating the city in a motorcoach easier than most of the European capital cities. Though traffic snarls are common, a solid local guide will keep travelers informed and entertained, plus there’s always something unique to gawk at.
Modern desalinization plants provide a lifeblood of fresh water to the metropolis of over 12.5 million. This feeds an ecosystem that allows for flowers to bloom at intersections, and tree-lined forests on the road to Abu Dhabi.
Groups will enjoy the convenience of Dubai’s modern transport network that was designed with visitors in mind.
Unprecedented Tourism Development in Dubai
Dubai’s skyline is in a constant state of transformation. Home to some of the world’s tallest and most uniquely designed skyscrapers, including the Burj Khalifa, the city is an architectural marvel. It’s estimated that 24% of the world’s operational cranes are currently dotting the Dubai skyline and your groups will be amazed at the sheer ambition behind Dubai’s urban landscape. They’ll witness history being made as new high-rises and mega-projects take shape.
Dubai’s Worldwide Appeal
Dubai is a global melting pot where cultures from every corner of the world converge. It’s a destination that welcomed travelers from places like India (2.2 million arrivals), Britain (1.25 million arrivals) and Russia (910,000 arrivals). The U.S. is not far behind, clocking in at just over 700,000 visitors annually.
Many are surprised to know that local Emirates make up a small percentage of the population. This gives the country a true worldwide flavor and appeal, as all these cultures gather. Because of this, Dubai offers diverse restaurants, both traditional and bazaar shopping opportunities and cultural entertainment experiences. Whether your group wants to explore high-end shopping malls, bustling souks, or partake in international culinary delights, Dubai has something for everyone.
Sheikh Mohammed Center for Cultural Understanding
The Emirate’s Fascinating History
Despite its futuristic skyline, Dubai has a history that dates back over 130,000 years. Your groups will be fascinated by the history of this culture at Old Town Dubai. A visit to the Al Fahidi Historical Neighborhood and the Sheikh Mohammed Center for Cultural Understanding features a traditional luncheon and conversation with a local Emirate female dressed in traditional attire (Psst…you can ask her almost anything…).
These types of experiences offer a deep dive into Emirati culture and the city’s transformation from a strategically located, but humble fishing village to a global financial and tourism powerhouse.
Falconry in Dubai
Dubai is a Perfect Add-On Destination to Other Cities
Dubai’s strategic location makes it an ideal stopover or add-on to a larger Middle Eastern, African, or South Asian itinerary. Whether you’re pairing it with a trip to Turkey, East Africa, or India, Dubai serves as a luxurious and exciting gateway to some of the world’s most fascinating destinations.
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Traditional Dubai Desert Attractions
No visit to Dubai is complete without venturing into the desert. Groups can embark on a thrilling desert safari, where trained drivers navigating Toyota 4Runners navigate sand dunes in a high adrenaline adventure. Another type of adventure involves 5-minute camel rides before your group enjoys a traditional Bedouin-style traditional feast under the desert sky. You’ll marvel at the stars while cultural dancers perform. Falconry displays, fire shows and henna painting further enhance the authentic Arabian experience.
Dubai’s Unique Attractions
Dubai is home to attractions that can’t be found anywhere else. The Museum of the Future is a popular Instagram backdrop offering an immersive glimpse into what lies ahead for us and our planet. The massive Dubai Mall stretches the equivalent of 50 football fields, combining world-class shopping with 22 cinema screens, 120 restaurants and cafes. Entertainment options here include the Dubai Aquarium and the mesmerizing fountain show. Meanwhile, the observation deck adjacent to the Burj Khalifa provides jaw-dropping panoramic views with a two-level observation deck reaching 124 stories high.
Dubai and Abu Dhabi also feature an eclectic selection of indoor and outdoor theme parks. Options include:
- IMG Worlds of Adventure, the world’s largest indoor theme park with five themed zones.
- Ferrari World Abu Dhabi, the first Ferrari-branded theme park with thrilling rides and attractions.
- Legoland Dubai and Legoland Water Park, two parks for families with children aged 2-12, featuring Lego-themed rides, shows, and models.
- Bollywood Park, the first theme park dedicated to Bollywood cinema, with live performances, rides, and attractions.
- Motiongate, a Hollywood-inspired theme park with zones based on DreamWorks, Lionsgate, and Columbia Pictures.
Futuristic skyline and mass transit in Dubai
Dubai’s Exceptional Air Connectivity
Dubai is one of the most accessible cities in the world, thanks to its extensive air service network. Emirates Airlines connects travelers from virtually every major city, and many European and Asian carriers offer direct flights. This makes Dubai an easy and convenient destination for groups traveling from all over the world.
From Dubai, Emirates offers service to 133 destinations in 85 countries across six continents. In neighboring Abu Dhabi, national carrier Etihad offers service to over 70 destinations. While U.S. airline service is meager, European and Asian carriers serve the market with decent frequency, providing an opportunity to combine a visit to that carrier’s home country and Dubai. An example of this is flying Turkish Air to Istanbul for a few days stop-over, then on to Dubai, again on Turkish Air. This breaks up a long airplane flight into two more manageable legs, with an opportunity to explore the fascinating city of Istanbul and the nearby Princes’ Island chain, infamous as a home for exiled Christians.
Ultimate Group Travel Experience in Dubai
Dubai’s hospitality sector is built to accommodate groups of all sizes. With luxury hotels, dining options to tempt any palate and tailor-made group experiences, the city offers seamless planning and execution. Add to that its safety, cleanliness, and efficient public services, and Dubai emerges as one of the best destinations for group travel.
Dubai blends innovation with tradition, offering an experience that no other destination can replicate. Whether your group is seeking traditional Arabian adventures, culture, a luxury vacation, or a mix of all the above, Dubai delivers it all in a grand, unforgettable way.
For travel planners looking for a destination that will wow your clients, Dubai is an easy choice—one that guarantees an extraordinary journey for everyone involved.
Connect with Goway travel professionals today and start making your Dubai dream vacation a reality.
