Dave Bodle gives business owners tips on how to assess the value of trade show attendance, advertising and content marketing – and when enough is enough.

I recently had a humorous conversation with a friend whose marketing insight I respect. It seemed our least favorite pitch persons both locally and nationally seemed to be on spots that ran constantly. This posed the question, “When is enough, enough?”

You certainly know the television commercials I’m talking about. In my market it’s the constant pitch for the cable service provider, automobile insurance and dating websites. I always thought broadcast media buying services had computer programs that kept them from exceeding that “point of diminishing return.” That place where one more ad or promotion will neither increase reach, nor produce one additional sale…

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