One of the group travel industry’s best educational resources  has been updated with fresh content, making it an even more  valuable companion  for tour planners looking to maximize their  business’s potential. The  revised 2011 edition of How to Plan,  Operate & Lead  Successful Group  Trips, an e-book written by  long-time Leisure Group Travel columnist  Marty Sarbey de Souto, is hot off the press.

The re-introduction of the book, published by Premier Tourism Marketing,  includes not only Marty’s magazine columns from  the past three years, but reflects new developments on the travel industry landscape, such as the advent of social networking, changes in terminology and changes in airline security.

“The purpose of the book,” Marty says, “is to give group organizers    inspiration and practical help in planning and operating better trips.”