One of the group travel industry’s best educational resources has been updated with fresh content, making it an even more valuable companion for tour planners looking to maximize their business’s potential. The revised 2011 edition of How to Plan, Operate & Lead Successful Group Trips, an e-book written by long-time Leisure Group Travel columnist Marty Sarbey de Souto, is hot off the press.
The re-introduction of the book, published by Premier Tourism Marketing, includes not only Marty’s magazine columns from the past three years, but reflects new developments on the travel industry landscape, such as the advent of social networking, changes in terminology and changes in airline security.
“The purpose of the book,” Marty says, “is to give group organizers inspiration and practical help in planning and operating better trips.”
