Youth travel is one of the most dynamic markets in global tourism. According to the United Nations World Tourism Organization and WYSE Travel Confederation research, 20 percent of all international tourists are young people between the ages of 18 and 35 − and that number is expected to rise.
Today’s students and young people are tech savvy, which has an impact on how they travel. Experts in tweeting and texting, with information constantly at their fingertips, they like to gather and share information. They are looking for meaningful and unique activities—especially to share with others back home.