Once a small niche, the river cruise industry has evolved into a mainstay and continues to blossom with new ships, amenities and upgrades. In fact, calm-water cruising is booming.

Cindy Bertram of Leisure Group Travel spoke with several river cruise industry leaders to get insights on how river cruising is evolving, why it’s a prime market for groups, extra features and distinct selling points. Participating were Timothy Beebe, vice president, marketing, American Cruise Lines; Patrick Clark, managing director, Avalon Waterways; Richard Marnell, vice president marketing planning, Viking River Cruises; Rudi Schreiner, president, AmaWaterways; and Guy Young, president, Uniworld Boutique River Cruise Collection.

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