Over this past year it has been an absolute delight to author this marketing column. It has been fun, but also a really positive learning exercise for me. With each issue’s writing I was drawing from personal business experiences. In more than one issue I came to realize my business had drifted away from what I was sharing with you!
It was a reversed “preaching to the choir.” Each time I wrote a column, I was preaching to myself. Of course, not being the sharpest knife in the drawer, I did not realize what was happening until I started to give thought to this column. So, what’s the big hoopla about my own revelation?
I’m certain that each and every Leisure Group Travel reader has blindly followed my every word. Well probably not, but even if you have read the column at times we’re all a little memory-challenged. So, I thought it might be good to take a look back at some highlights from previous issues. I will do so in the form of a non-graded quiz, but with promises of some Christmas pudding for those with the better recall. Of course, this is an open book exercise.