As we close the door on 2010 and usher in 2011, here are five reasons I believe the group travel industry is headed towards recovery:

  1. Group tours aren’t as “lame” as we once thought.
  2. Travel is reasonable. Hotel rates remain stable.
  3. As goes the stock market, so goes the group travel industry.
  4. New experiences await. New and enhanced attractions continue to entice travelers.
  5. There’s less competition for consumer marketing dollars. Drastic reductions in consumer spending means more is left over for travel, which is considered a necessity,  not a luxury.

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