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In this episode, we sit down with Marica Mackenroth Brewster, CEO of Von Mack Agency, a travel-centric strategic marketing agency to explore how travel brands can achieve breakthroughs by embracing more strategic, scalable approaches. Marica shares real talk on influencer trends, overhyped AI, and why tourism pros need to prioritize operations before chasing trends. We discuss the evolution of content and building genuine creator partnerships. Tune in for a sharp, honest look at what’s working, what’s not, and how to build a future-ready tourism brand.
