In addition to the E and J models, MCI has also just redesigned its D Series, the 40-foot D4000 (now known as the D4005) and the 45-foot D4500 (now called the D4505), the latter being the most-popular coach of all time, even surpassing the companys legendary MC-9. The D Series is designed for tour and travel programs as well as such operations as intercity transit agencies. Offering a choice in seating capacity to accommodate a range of group sizes, the D Series combines durability, reliability and a new sense of style that has impressed many of MCIs customers.
Motor Coach Industries has a motto: Going Further. It may explain why the company sells more motor coaches than anyone else in North America. For companies buying coaches, Going Further might mean MCIs 72-year history of producing best-selling models, its strengthened warranties, or its after-market services, including a Fast or Free Parts Guarantee and emergency roadside assistance.
For organizers, the motto has an even more important meaning. According to MCI officials, Going Further is about providing outstanding quality, comfort and value to every tour planner and tour participant.
We do not want to be simply a motor coach manufacturer, said Patricia Ziska, MCIs vice president of marketing and major accounts. We want to partner with the group travel industry to produce differentiated products that meet or exceed the often very different expectations and needs of their customers. We do not want people to settle for any coach; we want them to ask for MCI by name when they are planning or choosing a tour program. We can accomplish that goal by being the company that best understands the industry and where it is headed.
It would appear that MCI has chosen the right direction. On both its luxury flagship models, the E4500 and the J4500.