Jeff Gayduk
The other day in the office we were discussing our 10th annual Reader’s Choice Awards and it got me to thinking about how the industry has adapted to transformational shifts in consumer behavior.
We’ve all seen our fair share of changes in the group market – some companies have come and gone, while strong brands have withstood the test of time. Even in the group publishing sector, every one of our competitors has gone through a drastic re-branding, folded up their tent, or reduced their frequency and circulation. I’m proud to say we’ve not and that despite challenges we all face, Leisure Group Travel remains a strong brand.
Speaking of brands, they are the subject of our 10th Annual Reader’s Choice Awards, featured in the December 2012 Industry Forecast edition. To commemorate this milestone, we’ve added new categories and expanded the voting platform. You can vote by mail by returning this month’s Instant Info card on the back cover, or vote online.
