Travelers continue to travel if there is a component to the vacation for which they are passionate. They have many options vying for their vacation dollars and if a destination offers a special event that piques their interest, it’s a formula for success.
This does not mean that the tour operator has to be passionate about the special niche, but the tour operator does have to be open to offering new niche product. This creates an entire new market of travelers who are loyal, passionate, and well connected. It is a change in “business as usual” but as British naturalist Charles Darwin said, “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”
Red Hot Celebrations, the travel trade’s special event connection, strives to create synergy between the special event and the tour and travel industries. Featuring 17 different special event themes, the site is a great tool for operators. Tour operators are invited to post their favorite special event on the Red Hot Celebrations Facebook page.