During 2012 we’ve touched on considerable marketing subject matter in this column. Early in the year we devoted two issues to technology. Later we touched on one of my pet peeves— marketplace follow-up or lack thereof. We continued on with looks at customer service and FAMS.
There’s still one more marketing topic we need to address in 2012 and hopefully you’ll stay with me. Partnerships can be a difficult theme to communicate and there really isn’t a right or wrong path to success, but here’s a look you may find of interest. The story I’d like to share is a tale two mythical DMOs.