In our On the Record column, readers of Leisure Group Travel responded to the question: How are you using online marketing tools—websites, email, social networking—to promote your business, capture new customers and retain loyal followers?

Melinda Hughey of The RH Factor says her Facebook page is “incredibly effective at spreading the word” and has had recent success with Pinterest. Lisa Collins of Arts & Culture Tours says buying ads on Facebook has proven to be cost-effective. Sara Jane Crane of Near and Far Journeys has an e-newsletter program and does an online magazine through