There’s a general consensus in the industry that business is on the upswing. I hear this in talking with group travel organizers, DMOs and tour service providers alike. After a few dismal years for most, that’s good news all around.
I’d like to know how things are in your neck of the woods. That’s the intention of our 2011 Group Intentions Survey, which accompanies this publication. This easy-to-complete-and-return form asks a dozen questions about your business, where you’re going and generally how you’re getting there. It’s our goal to amass a collection of data that helps us guide our editorial content in the years ahead. We think we have a pulse on the industry, but you’re the boots on the ground, so to speak.