Mark Twain’s quote “The report of my death has been exaggerated” is often used by print media to prove their point that people are still reading. I could not agree more.
My statement may sound like a print apologist, who has income coming from the very media he defends. I’m still first and foremost a marketing person who believes that compelling words can tell a meaningful story.
It’s a fact that many major advertisers are placing more dollars in both social and online advertising and promotion. However, most of us need to be certain we don’t forget who brought us to the dance.