Do we truly understand the motivations of our members – what brings them to us in the first place and what makes them come back time after time, tour after tour? If we really understand these reasons, it can help us tremendously in planning future trips and in developing marketing efforts for these trips.
Many of us have wrapped up another season of marketplaces and travel shows. We’ve had host cities open their doors and share their very best accommodations, dining and attractions. We’ve connected with friends from the industry and made new acquaintances. Hopefully, we’ve done some serious business. Admittedly, some marketplaces have been better than others. For the most part we’ve worked hard and had some enjoyable moments, too.