The Empire State Building just unveiled the second phase of its $165 million, reimagined observatory experience, introducing a second-floor gallery that immerses guests in a series of digitally enhanced exhibits ranging from the building’s construction to its place in pop culture. The “World’s Most Famous Building” exhibit has more than 70 screens that show the skyscraper’s starring roles in movies, TV shows, commercials, cartoons, comic books and video games. In the King Kong exhibit, visitors walk into an office from the 1930s where the famous ape’s fingers pierce the walls as he dangles from the building and dodges vintage fighter planes; those brave enough can even step into Kong’s hands. Another display spotlights celebrities who have visited the 86th-floor observatory. In the Urban Campus exhibit, visitors get a peek into the offices housed in the building today. (