Circle Wisconsin

Craft an unforgettable Upper Midwest group adventure with helpful attraction spotlights, itineraries and listings

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2023 Issue

Welcome to Wisconsin

With 2023 having arrived and optimism abounding, Wisconsin is excited to invite you to visit our lovely state and enjoy our many amazing attractions and activities. 

The Dairy State continues to welcome groups with great anticipation and smiles. This year’s tour planner reflects that as we provide you with a new, fresh vision of everything our state has to offer you and your travelers.

The stories and itineraries included in this year’s planner feature new, tried-and-true and all-around FUN destinations and attractions for your next tour to Wisconsin. Travelers will enjoy the beauty of any outdoor activity, be it on land or in the water. They will experience history, attractions, and culture when exploring our communities. Tour groups can also pay a visit to a multitude of museums that tell the story of not only Wisconsin but characteristics of the American Spirit, including ingenuity, entertainment, and creativity. Groups can also enjoy an abundance of delicious food, from freshly made cheese to squeaky cheese curds to incredible desserts like the Wisconsin Kringle.

Are you looking for some great festivals to visit this year? We spotlight some of the best fests in the Midwest, showing group leaders how they can spice up their itineraries by taking travelers to time-honored events and mesmerizing holiday light extravaganzas. Those seeking mouth-watering food will love our story in which we visit both urban areas and idyllic country settings. Groups can sample the state’s culinary scene by visiting makers and growers with a passion for food and drink. From Door County to Apple Holler, there’s a tasty treat for everyone to enjoy. Those looking to visit Europe without breaking the bank will appreciate Wisconsin’s many museums, historical attractions, restaurants, and special events which recognize ethnic groups who came from the Old World. 

If you’re looking for even more itinerary ideas for Wisconsin and the Midwest, join us March 19-21 for the annual Circle Wisconsin Midwest Marketplace at the Chula Vista Resort in Wisconsin Dells. Meet with more than 100 destinations, attractions, theaters, and more from not only Wisconsin but the surrounding Midwestern states (Minnesota, Michigan, Illinois, Indiana, Iowa, and the Dakotas). It’s an industry event you don’t want to miss. Go to for more information and to register.

Wisconsin is an ideal destination for groups looking for a scenic and fun outdoor adventures, an abundance of interesting attractions to explore, tasty culinary trips, unique and delightful theater experiences, but above all friendly and smiling Wisconsinites looking forward to welcoming you to our beautiful state. 

See you on the bus!

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