A true innovator when it comes to their ships and offerings onboard, Celebrity Cruises recently launched a brand-new approach to cruising. It is called “Always Included.”

Guests of Celebrity Cruises will not have to worry about dealing with confusing promotions, limited-time offers or add-ons, which can sometimes be complicated. Now with the “Always Included” program, they can enjoy free Wi-Fi, tips and drinks.

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Celebrity Cruises’ “Always Included” lets guests enjoy a relaxed, inclusive culture onboard. The program is aimed at ensuring that everything is taken care of.

What’s Included

Celebrity Cruises’ “Always Included” lets guests enjoy a relaxed, inclusive culture onboard. The program is aimed at ensuring that everything is taken care of.

Now included are the following:

  • Unlimited Wi-Fi – guests can enjoy the free, always-on connection to the web, social media and emails.
  • Unlimited Drinks – guests can enjoy wines by the glass, sodas, beers, classic cocktails, along with specialty teas, bottled water and juices.
  • Daily Gratuities – tips are taken care of, so guests can just relax and enjoy the superior service that Celebrity’s wonderful crew provides.

In addition, Celebrity is offering an option to upgrade to one of two new packages. With ELEVATE, guests have unlimited premium drinks and also get up to $200 per person in credits toward shore excursions. With INDULGE, included is everything in the ELEVATE package, plus unlimited streaming Wi-Fi and an additional $200 per person onboard credit, which can be spent on whatever the guest desires.

Guests booked in The Retreat, Celebrity’s exclusive ship-within-a ship concept –all-suite accommodations, a private restaurant, lounge, sundeck and dedicated concierge staff and team of butlers – receive amenities in the INDULGE package at no additional cost.

Updates on Celebrity’s New Ship

As the second ship in the Edge class, the Celebrity Apex boasts signature features such as The Retreat, an exclusive area for suite guests; the two-story Edge Villas and the Infinite Veranda rooms; and, cantilevered off the ship’s side, the Magic Carpet, where guests can enjoy drinks, dining and exquisite views.

Celebrity Apex Dining

The Celebrity Apex will offer some new culinary venues that have been designed by Celebrity’s Michelin-starred Chef Cornelius Gallagher. These include the Craft Social Bar, a casual bar area that offers wines on tap, draft cocktails and more than 50 craft beers served by a certified beer sommelier. Menu items include an array of contemporary comfort food, including Kobe beef sliders, crispy chicken sliders and cheese boards. Large-screen TVs will air live sporting events.

A new 3-D digital dining experience is being offered at Le Grand Bistro. The first-at-sea digitally animated menu by Le Petit Chef, which debuted on the Celebrity Edge, will now offer a new animated story on the Celebrity Apex. Guests will enjoy enhanced menu items creations by Chef Gallagher.

Also, a new dining experience is offered in Eden. And new menu items have been created for Fine Cut Steakhouse, Rooftop Garden Grill, Raw on 5, Magic Carpet and main restaurants Cosmopolitan, Cyprus, Tuscan, and Normandie.

Entertainment – What’s New Onboard?

Three new stage shows will be offered in The Theatre. The Club will offer a new cabaret show, and there will be a variety of themed activities and experiences throughout the ship.

Tech enhancements in The Theatre provide technology needed for the three new stage shows. These include Rockumentary, which celebrates classic rock moments in history; Tree of Life, which takes guests on a journey of relatable life moments; and Crystalize, which pairs laser projections, lights, video content, dance, music and incredible aerial acrobatics, all tied together by the talents of a world-class violinist. The Club’s new production, called Caravan, provides new takes on classic circus acts.

Celebrity Apex Itineraries

The debut of Celebrity Apex was delayed due to the pause in cruising caused by the COVID-19 pandemic. The line has been working on a new schedule for the ship and has shared more of her upcoming itineraries. The Celebrity Apex is now scheduled to sail first out of Barcelona, Spain in May. Then she will offer a 9-night Caribbean cruise departing from Fort Lauderdale on November 4, 2021. After that, she will offer 7-night Eastern and Western Caribbean cruises from Fort Lauderdale.

In 2022, the Celebrity Apex will sail roundtrip from Celebrity’s customized Terminal 25 at Port Everglades where she will offer rotating seven-night Western and Eastern Caribbean cruises. Then from mid-November 2022 to middle of mid-April 2023, guests can enjoy visiting Puerto Rico, St. Maarten, Tortola, the Bahamas and St. Kitts, or Grand Cayman, Belize and Key West.

A Good Option for Groups

Known for their contemporary design and warm spaces, combined with diverse dining venues where the design is as important as the cuisine, Celebrity Cruises’ 14 ships offer modern luxury vacations. With the groundbreaking Edge series that began with the Celebrity Edge and continues with the Celebrity Apex, plus the new “Always Included” initiative, Celebrity Cruises brings new options for your groups.

Cindy Bertram has 15+ years of cruise industry expertise in marketing, content creation, sales and training as well as social media. Her MBA from Loyola University Chicago complements her high creative edge and liberal arts BA. She can be reached at cindy@ptmgroups.com.