Britain is one of the most popular long-haul destinations for Americans. Are you tapping into this ever-developing market?

With unique events such as the Royal Wedding and 2012 Olympic Games, Britain has been lifted onto the world’s stage.  Take advantage of the excitement and promote Britain to your clients at a unique time in history.  2012 is going to be an amazing time to visit Britain, and the world is invited.  In June 2012, HM The Queen’s Diamond Jubilee will celebrate 60 years on the throne with events taking place across the country with the pageantry and personality for which Britain is world renowned.

Man kicking a football in front of tower bridge. Credit: ©Britainonview/Craig Easton


In food, fashion, film and music, London is always changing. Old and new, London’s heart is made up of many districts including Piccadilly, Soho, Covent Garden and more. Vibrant traditions come to life with a viewing of the Crown Jewels at the Tower of London, a world class musical in the West End or gazing up at St. Paul’s Cathedral’s magnificent dome. Host of the 2012 Olympic and Paralympic Games, visit for details on the incredible development taking place in London (including an increase of over 13,300 rooms). For more ways to sell London, click here.


York Minster & Walls


Discover cobblestone villages, majestic cathedrals and cozy pubs within an hour’s train ride from London. England’s North Country offers five stunning National Parks, ideal for walking and exploring. Cultural cities of Manchester, Liverpool, Leeds and Newcastle-Gateshead boast amazing architecture, theatres, concert halls and festivals. Manchester offers great value for money, easy access and is a perfect walking city.  Check out The Lake District (the film location for Miss Potter, a movie about Beatrix Potter’s life) is picturesque and historic cities like York, Durham and Chester are filled with cathedrals, tearooms, museums, historic homes and gardens including Castle Howard. For more inspiration, read the Welcome to Yorkshire feature. The Heart of England is only an hour from London as well.  With Shakespeare’s birthplace in Stratford to the Legend of Robin Hood in Nottingham, your clients can be part of a truly traditional English experience.  Moving down to the beautiful southern coastline, you’ll discover Kent – the Garden of England. Kent is full of charm, beauty and history. In 2012, Kent will celebrate the bicentenary of the birth of Charles Dickens. The year will bring many events to commemorate the 200th anniversary of one of Britain’s best loved authors. To download a sample itinerary, click here.



Steeped in history and heritage, from magnificent castles to world-renowned golf courses, Scotland is a proud and passionate place. Whisky tasting, art galleries and boutique hotels, create a lively celebration of Scottish culture today. Easily accessible, Scotland can be reached by non-stop flights from the US.  All of Scotland’s major towns and cities are served by long-distance bus services and coaches.  Edinburgh is the capital city and is only 1.5 hours from London via air or by train, one can take the scenic route in 4.5 hours. Home to the awesome Edinburgh Castle and the Palace of Holyroodhouse (the Queen’s official residence in Scotland), Edinburgh fuses history and contemporary culture in a unique way.  Explore more of Scotland and get great group ideas by reading Scotland’s ‘Top Ten’ for Groups.

Caernarvon Castle, North Wales. Crown copyright (2011) Visit Wales


750 miles of coastline. Beautiful countryside. Spectacular food and drink. 641 castles. 11 million sheep. And two languages. Bordered by England on the east, this country is rich in history, culture, myth and legend. Home to three UNESCO World Heritage Sites, Cardiff, the capital city, dates back to Roman times. In October 2010, Wales played host to The Ryder Cup at the Celtic Manor Resort.  For great group ideas, check out Wales: Britain off the Beaten Path.



History and culture are one of main reasons Americans flock to Britain. Below are creative ways to weave your client’s special interests into their British experience. Now is the time to promote Britain to your clientele and increase your group business. Use these niche itinerary ideas and resources to create group programs with the help of Globus’s custom group department.

  • Royal Romance – The Royal Wedding may be over, but that doesn’t mean your clients can’t walk in the footsteps of William and Kate.  Take advantage of this romantic celebration and promote Britain’s romantic destinations.  Download our Romance Toolkit
  • Literary – Shakespeare, Jane Austen, CS Lewis, Beatrix Potter
  • Movies – Follow in the footsteps of Sherlock Holmes to Harry Potter
  • Museums – London has 17 national museums with free entry!
  • Festivals – from music to art to food and more
  • Outdoor – walking, hiking, biking,
  • Gardens – Flower shows, private estates, garden tours
  • Sport – golfing, football, rugby, tennis, horse racing



Travel off-season. Winter offers savings from November 1 to mid-December and December 25 to mid-March. The winter season boasts some of London’s best theater, opera, ballet, and classical music offerings. Many hotel prices drop by 20% and may offer reduced rates during the week.


Daily flights into London Heathrow from major US cities are available on British Airways, Virgin Atlantic, United, American, Continental, just to name a few. Other major airports like Gatwick, Manchester and Edinburgh offer great options.

Every year London and Britain host thousands of exciting events spanning theatre, music, dance, comedy, cinema, art exhibitions and special events – from London’s Theatreland to Edinburgh’s Festivals, with millions of visitors bringing these events to life, and flocking to experience Britain’s world renowned built, and natural heritage.  In 2012, it will just get bigger and better with the culmination of Britain’s Cultural Olympiad, a four-year celebration showcasing British arts and culture. Keep up to date with Cultural Olympiad developments and download our 2012 Calendar of Events for more ideas on VisitBritain’s travel trade website.

Never the same place twice, Britain has something for everyone and you’re invited!


BritAgent – has been developed to help you, the travel industry, increase your knowledge of Britain and its tourism products. The program is arranged so you can learn and progress at your own pace, until you’re qualified. Benefits include official tourist board certification and more. Go to to register and start learning now.

VisitBritain offers a one-stop Britain shop for attraction tickets, city passes, airport transfers and rail tickets as well as London’s cost saving tourist transport cards; the Visitor Oyster Card and the London Travelcard.

About VisitBritain

VisitBritain is the national tourism agency, responsible for promoting tourism to Britain worldwide. Working in partnership with Visit London, Visit England, Visit Scotland, Visit Wales and hundreds of other travel organizations in Britain and North America.  Globus is a key partner for your group planning needs. Tap into their expertise and reap the rewards.  P.S. NEW! Develop your destination knowledge through our new online course.  Go to and start learning now.



-Britain Sampler:  starting at $1,199 per person

-Bonnie Scotland:  starting at $1,409 per person


-British Panorama:  starting at $929 per person


When standard itineraries don’t quite meet the needs of your group, let the Globus family of brands Custom Groups Department assist you.  We’ll create a tour or package focused on your specific educational and destination goals while using our extensive buying power to provide you the best value.  Whether it’s music themed, a garden tour, food and wine, or whatever you can dream up, we’ll work with you to put together the perfect itinerary.

For Information Contact the Globus family Groups Department

Phone: 866-821-2752 Website: